Our digital marketers are trusted by big brands and small businesses alike.
Does Your Business Need Social Media Marketing Services?
Your business can't fully thrive without social media.
It doesn't matter if you run a one-room coffee stand or a multinational enterprise, your business can't thrive without social media. Social media gives you the power to connect with your audience, build awareness, and develop your brand. That translates into more leads and sales for your business.
of small and medium businesses use social media.
However, launching a successful social media campaign isn't as easy as posting a few updates on Facebook or Twitter. That's where we come in! Let Acrux Marketing take care of the technical details for you - just sit back and watch as your followers roll in!
Increase your bottom line.
Grow your brand visibility.
Raise above the competition.
Know your audience better.
Engage with your audience directly.
Retarget your leads and customers.
How to Pick a Good Social Media Marketing Agency
Partnering with the right social media marketing company is crucial to meeting your business goals.
Social media isn't all about posting quirky blog posts and stylized Instagram photos. While those can certainly grab a follower's attention, that's only the beginning. The goal of social media marketing services is to yield measurable results like clicks, shares, and customer conversions.
A reputable social media marketing agency has that in mind from the very beginning and is geared towards accomplishing those measurable goals.
Do you know what the main difference is between an effective social media campaign and an ineffective one? Data. Getting likes, comments, and shares are well and good, but we don't lose sight of your business goals.
Engagement is all about reaching the right people at the right time in the sales funnel. Spamming posts or posting on the wrong platforms won't cut it, but that doesn't stop less reputable agencies from doing exactly that. We will manage your social accounts while netting proven results.
The best social media agencies understand your niche, your audience, and what makes them unique. With the sheer amount of content on the internet today, "one size fits all" messages don't get the right attention from the right people.
We don't believe in throwing spaghetti at the wall. We use A/B comparisons and in-depth analyses to ensure our social media strategy reaches its full potential.
Why Work With Us as Your Social Media Marketing Agency
Hire a social media marketing agency that prioritizes results.
Take Back Your Time
Done right, social media is a full-time job - when you work with us, we free up your time to take care of the things that matter to you to grow your business. Trust our experts to take your social media presence to the next level.
Get instant insight into the metrics that matter with our highly transparent reporting. We detail the key figures around performance and spend to ensure that you can see your growth, as well as see what you're investing in each platform monthly!
No Autopilot Mode
Social media is not a platform for 'fire and forget' marketing - we drive results for your business with persistent, dedicated work. We are an expert extension of your own marketing team, so ask us questions any time!
We're not in it for the likes - our social media campaigns are measured for success by how many conversions they drive for your business, and how much those conversions benefit your bottom line!
Partner with us to take advantage of the hyper-detailed targeting available on social media networks. From demographics to affinities to real-life events, we can craft you the perfectly tailored audience to guarantee you the best results and revenue.
Dedicated Account Manager
There's no need to re-invent the wheel and learn social media marketing for yourself. Be honest - you have a dozen other things to do! Trust your dedicated account manager to lead your social media strategy, and watch as we drive conversions and revenue.
Social Media Management Services vs. Social Media Advertising Services. Which One to Choose?
When it comes to social media, there are two core services to choose from: social media management service and social media advertising service. Here’s what makes them different.
Social Media Management Services
When you pay nothing to the social media platforms.
Social media management deals with "organic" campaigns. Everything that happens on social media other than paid promotions falls under the "organic" bubble. Posts, comments, pictures, and videos all count as organic -- assuming you haven't paid to have them boosted.
Our social media management service includes: - Social media management strategy. - Account setup and optimization. - Social media posting service. - Contest and sweepstakes management. - Community management. - Brand mentions and hashtag monitoring. - Analytics and reporting.
Social Media Advertising Services
When you pay to boost your posts.
Anything paid for by advertising dollars counts as social media advertising. Paid ads include boosted posts, video ads, and lead generation forms. We can target the right people based on behavioral factors and demographics.
Included in our service: - Social media advertising strategy. - Image design and video production (optional). - Landing page design, layout, and copywriting. - Remarketing and retargeting social media ads. - Tracking pixels installation. - Conversion tracking. - Competition, industry, and audience research. - Campaign A/B testing. - Budget management and optimization. - Analytics and reporting.
How Our Social Media Marketing Services Work
A tested process to make your brand rock on social media.
PHASE 1. DISCOVERY
This is our opportunity to get to know you, and your opportunity to get to know your new social media consultant. The better we understand your business, your target audience, and your competition, the more we can optimize your social media advertising. Before we kick-off, we'll have you fill out a detailed onboarding questionnaire to fill us in on everything we need to know. This phase includes:
- Meeting your dedicated social media consultant. - Onboarding questionnaire. - Kickoff meeting. - Content inventory.
PHASE 2. SOCIAL MEDIA ACCOUNTS SETUP
We'll set up new social media accounts as well as audit your existing accounts for gaps and areas of improvement. This helps us understand the current state of your social media marketing compared to where you want it to be in the future. In this phase, we will do:
- Account audit. - Account setup or restructuring (name, URL, business description, cover photos, etc.).
PHASE 3. CAMPAIGN SETUP AND LAUNCH
The fun begins! Now we start creating social media as tailored to your brand. Articles, images, videos, and more are posted to social media platforms across the web to promote your brand to your target audience.
- Copywriting. - Article selection. - Image design. - Video production (optional). - Content calendar. - Hashtags research and management. - Landing page design, layout, and copywriting.* - Creation of hyper-targeted remarketing ads.* - Advanced Google Analytics configuration for conversion tracking.* - Social media tracking setup (tracking pixels installation).* - Advanced competition, industry, and audience research.* - Creation of pixeled custom audiences.*
PHASE 4. DAILY MANAGEMENT
We don't just throw our ads into outer space and hope they do well. Instead, we keep careful track of your social media ads to make sure they're performing well and helping you achieve your business goals. We want you to be part of this process, so we'll keep you updated with weekly reports for performance and metrics. On our end, we're constantly optimizing your social presence with A/B testing and performance reviews to ensure you're getting the best bang for your buck.
- Community management. - Brand monitoring. - Daily posting of carefully chosen articles, images, videos, and posts. - Monthly performance report. - Check-ins and meetings for performance review. - A/B testing of ads and landing pages.* - Bid, placement and targeting optimization.* - Campaign scaling.* - Costs and budget management.*
Supported Social Media Platforms
We support almost all social media platforms, from well-known such as Facebook to niche social networks like Tumblr. First, let’s identify the most popular social media networks for your audience and we will do the rest!
Businesses We Work For
Social media marketing services for all verticals.
Small businesses can harness the power of social media to build up their customer base, craft their brand, and raise awareness among new audiences. Working with a social media marketing agency to manage your social media campaigns is cheaper and more flexible than hiring an in-house team right off the bat.
Social media helps replace the customer conversations you miss out on by not having a brick-and-mortar storefront. It's also a way to keep customers updated on the latest buzz at your company, like sales, specials, and events. Partner with a social media marketing company with proven results in the commerce industry.
Social media allows the largest companies to spark a personal connection with followers. But engaging with customers and building your brand are just a few things to accomplish on social media. Work with our social media marketing agency to spread your organization's mission with new and loyal followers.
Don't Take Our Word For It
Our specialists have worked for these amazing companies. Join our gang of happy partners, from big brands to successful local businesses.
"We hired Acrux Marketing to manage our paid campaigns on Facebook. They did an outstanding job for more than 2 years. Our objective was to get new leads rather than just likes. They delivered swiftly and consistently. And, in some campaigns, we even beat national benchmarks!"
Managing Director, RUBI Tools USA
Frequently Asked Questions
Do you require contracts?
We want to earn your business, not trap you into working with us! That's why after an initial 3-month contract, we switch to a month-by-month contract for our social media marketing services.
How much do your social media services cost?
That depends! We have one price for just social media management and another price for social media advertising. Social media management involves a flat fee rate. Social media advertising requires a one-time setup fee plus monthly management fees based on the ad spend. We'll talk specifics with you!
Is there any setup fee?
For our social media advertising services, we charge an initial setup fee to cover campaign setup activities. This includes everything we need to get your social media ads off the ground, including audience demographics and interests research, design of the first batch of ads and landing pages, pixels installation, and conversion tracking setup. After the setup fee, you'll pay a monthly fee based on social media management or advertising.
Are there additional or hidden fees?
Nope, no secrets or hidden fees here. What you get is what you pay for, and you'll ultimately decide which our services you want. However, if you hire us to produce videos or run seasonal contests and sweepstakes, we may need to sign another agreement.
Will you use new or existing social accounts?
We will use your existing social media profiles or create new ones on social media platforms where we will promote your brand.
Will I own the accounts, campaigns, and ads?
Yep! Everything belongs to you, including your accounts, content, and campaigns.
Will I be able to post to my own profiles?
Of course, you can! Your social media accounts belong to you, so you can post as much or as little as you'd like.
Do I have to provide content for posts or ads?
Only if you want to! We can create all the content for your social media ads from scratch. Your social media manager has access to resources like design software and stock photography to create unique, engaging ads that fit your company's brand. However, if you have something particular in mind, feel free to send it on over!
Do you produce videos for social media posts or ads?
Videos can capture the attention of your audience in ways that image ads can't. We'll take your existing video content and transform it into eye-catching social media ads to share with your audience.
How do you know what to post for my company?
Great question. Before we start posting, we'll research your industry, target audience, and competition. Once we understand the "big picture," we'll craft posts that fit your audience's needs and interests. It's that simple!
Do I have a say on what will be published?
Of course! Our goal is to create and post content that closely matches your company's brand and message. You're free to work closely with us on your social media campaign, or sit back and let us take the wheel if you prefer!
How often will you provide me with updates?
How often would you like to be updated? We'll send out updates once a week at minimum, but we're happy to touch base more often if you'd like.