Do you require contracts?
We'll start off with a 3-month contract, and after that, we'll switch over to monthly contracts. This gives your company a good amount of flexibility in case you decide that Acrux Marketing isn't the ideal partner for your PPC marketing needs. After three months, you'll have a taste of our service and a sample of the growth we can provide your business.
How much do Google Ads cost?
Google Ads charges you each time someone clicks on your ad. The cost of each click depends on a variety of factors, some of which we have control over, and some of which are up the Google Gods. While the average cost per click is around $1 to $2, businesses in fiercely competitive niches can pay up to $50 per click. But don't let the sticker price daunt you: spending a few thousand dollars in Google Ads can more than pay for itself in terms of results.
Yes, there's a one-time setup fee for getting your PPC management service off the ground. The fee includes setting you up in our analytics system and search engine system. Once it's up and running, you'll pay a flat monthly rate for our service with the option of scaling from month to month.
Are there additional or hidden fees?
Nope! We don't have any secrets or hidden costs up to our sleeves. We use flat pricing for PPC services and don't charge a percentage of ad spend. You can easily scale your campaign without worrying about snowballing costs for PPC services.
Will you use new or existing accounts?
That's up to you! We typically use your existing Google AdWords account, but we're happy to create a new one for your--especially if you don't already have one!
Will I own the accounts, campaigns, and ads?
Your Good Ads account, campaign, and ads are all yours, and working with Acrux Marketing doesn't change that. Although we'd love to create a long-term working relationship with your business, we understand that if it comes time to part ways, your account and associated campaigns belong to you.
Do I have to provide content for your PPC ads?
No need to provide us content-- we'll create it for you based on your target audience and brand. You'll work with a paid search manager who creates unique PPC advertisements and content customized to fit your brand. We'll also pull from our own stash of resources like stock photography, news sources, and design software to build engaging ads that appeal to your target audience.
How often will you provide me with updates?
How often would you like them? We send out updates once a week like clockwork, but we're happy to touch base with you more frequently if you'd like. All it takes is a phone call - we'll provide you with an updated report at any time!